Have you ever wondered how the products you buy impact the environment?
Do you know who made your clothes?
Lately, more and more people worry about the environmental and cultural implications of fast fashion.
Unfortunately, research has shown that the fashion industry is the second most polluting after the oil industry. Some of the reasons are the huge amounts of electric power needed, the large amounts of chemicals and dyes and the use of synthetic fibers (eg polyester, acrylic) in the clothing manufacturing process. When those clothes end up in a landfill they can’t be decomposed.
Furthermore, the slave trade, child labor and the mistreatment of workers in the factories are also added!
At the same time, however, more and more consumers are looking for more sustainable, ecological solutions.
Slow fashion, ethical fashion or sustainable fashion, are terms that have a common denominator: a more conscious consumption.
Slow fashion advocates for principles such as good quality, clean environment, and fairness for both consumers and producers.
It is an alternative to fast fashion in the sense that it promotes a more ethical and sustainable way of living and consuming
Some elements of the slow fashion philosophy include: quality eco-friendly raw materials, shopping from smaller producers, and buying garments that last longer.
The consumer feels emotionally connected to the article of clothing and will keep it longer than one season.
After all, it is so nice to know that the clothes for example that you wear, are not only composed of the materials written on the label but also the love and care of the producer!